GTM tech stack: What it is and how to build one
A GTM tech stack is the set of tools a company uses to run go-to-market activities across the customer lifecycle. These platforms can make it easier to connect marketing, sales,…
Diagnosing AEO gaps: A content audit guide
If you’ve been asked to diagnose and fix AEO gaps, the first step is to conduct an audit. For most brands, an AEO gap is any reason an AI answer…
AI search optimization tools: What actually works in 2026
AI search optimization tools help marketers understand where a brand appears in AI-generated answers, which sources earn citations, and what to improve next. They complement traditional SEO tools rather than…
How to use vector embeddings in AEO
A vector embedding is a numerical representation created by an embedding model. The model converts text into a list of numbers that can be compared with other vectors, helping a…
The Hidden Problems with HTML Email Builders (and How We Solved Them for Account Engagement)
A lot of teams assume an HTML email builder is just a drag-and-drop editor with reusable modules and some brand colors layered on top. In reality, building a production-safe email…
AEO checker tools that measure answer engine visibility [2026]
An AEO checker tells you whether the AI answers your buyers rely on actually mention your brand. People increasingly ask ChatGPT, Perplexity, and Gemini a question and act on the…
How to Generate Leads: The Complete (35-step) Lead Gen Process [Infographic]
By Andy Crestodina It’s one of the most important questions in marketing: how to generate leads. Some companies make it look easy, while others never quite figure it out. And…
The psychology behind why AI shows it’s working
In 2025, most of the major answer engines made an almost identical update. Claude, ChatGPT, Gemini, and many others started to show what they were thinking. Answer engines would tell…
Why Your Account Engagement Forms and Tracking Are Probably Breaking Attribution
If your campaign attribution feels unreliable lately, you are not imagining it. Over the past few years, websites have become significantly more complicated from a tracking perspective. Cookie consent platforms…
Inside the creator economy’s AI reckoning
Few phenomena within the creator economy have moved as fast as AI’s embrace. What was once treated with anxious suspicion is now more widely viewed as a necessary strategy.…